Shatha Ibrahim
Graphic Design Digital Marketing
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Description
Experience
Digital Marketing Specialist Current
Developed and executed digital marketing strategies to promote boutique products online. Managed social media accounts (Instagram, Facebook) and created engaging content to increase audience engagement. Analyzed campaign performance using tools like Google Analytics and Meta Business Suite to optimize marketing strategies. Created and managed paid advertising campaigns, including Instagram and Facebook ads. Assisted in creating content for social media platforms, blog posts, and email campaigns. Conducted market research to identify potential clients and industry trends. Helped develop marketing strategies and created reports on campaign performance. Supported SEO efforts and optimized website content for search engines.
Research Assistant – Biotechnology Department
Assisted with research in biotechnology, focusing on chemical processes and environmental impact studies. Conducted lab experiments, including chemical analysis and process optimization. Collaborated with cross-functional teams to support research initiatives in sustainability and environmental engineering. Contributed to reports and documentation for academic publishing.
Freelance Graphic Designer Current
Created branding materials, including logos, brochures, and social media posts for clients. Developed digital ads, infographics, and promotional content for online campaigns. Worked with clients to understand their brand identity and design customized graphics. Used tools like Adobe Photoshop, Illustrator, and Canva for designing high-quality visuals. Assisted in the creation of visual designs for client presentations, websites, and marketing materials. Collaborated with senior designers on project development and design improvements. Edited and retouched photos for social media posts and product catalogs. Worked with clients to understand design requirements and delivered the final products. Created visual content for websites, ads, and social media posts. Worked on branding projects, including logo design and visual identity development. Assisted in producing marketing materials like banners and flyers for client campaigns. Collaborated with the team to ensure designs met client specifications and deadlines.
Educational Details
Chemical Engineering
Chemical Engineering
Certificate in Digital Marketing
Completed a professional certification in digital marketing with a focus on SEO, SEM, social media marketing, and online advertising. Learned how to develop and execute marketing strategies for online platforms. Gained expertise in Google Analytics, social media platforms, and campaign analysis to drive business growth.
